swfchan: Motivation, Incentive & Creativity2.swf (info)

Text

The following is a
audio reading of one of
Jacque Fresco’s Essays.

Motivation, Incentive &
Creativity
Part 2

Many experimental psychologists and
sociologists have shown that the effects of
environment play a major role in shaping our
behavior and values. If constructive behavior
is appropriately rewarded during early
childhood, the child becomes motivated to
repeat the rewarded behavior, provided that
the reinforcement meets the individual needs
of the child. For example, if a football were
given to a child who is interested in botany,
this would not be a reward from the child's
point of view. It is very unfortunate that so
many individuals in our society today are not
appropriately rewarded for their creative
efforts. In some instances individuals are
seemingly able to overcome the shortcomings
of their environment in spite of an apparent
lack of positive reinforcements. This is due to
their own "self-reinforcement" in which they
can see an improvement in whatever activity
they are engaged in, and achieve an intrinsic
sense of accomplishment; their reinforcement
does not depend on the approval of others, nor
on monetary reward. Those children who do
depend on the approval of a group tend to be
afflicted with a sense of low self-esteem, while
children who do not depend on group approval
usually acquire a sense of self-approval by
improving upon their own performance.

Throughout history, there have been many
innovators and inventors who have been
ruthlessly exploited, ridiculed, and abused
while receiving very little financial reward.
Yet, they endured such hardship because they
were motivated to learn and to discover new
ways of doing things. While creative
individuals like Leonardo de Vinci,
Michelangelo, and Beethoven received the
generous sponsorship of wealthy patrons, this
did not diminish their incentive in the least.
On the contrary, it empowered them to reach
new heights of creativity, perseverance and
individual accomplishments.

This is a difficult concept to grasp because
most of us have been brought up with the
value system that has given us a set of notions
about the way that we ought to think and
behave about money and motivation. These
are based upon ancient ideas that are really
irrelevant today.

It has been stated that war generates creativity.
This deliberately falsified concept has no basis
in fact. It is government financing of war
industries that helped to develop many new
materials and inventions. There is no question
that a saner society would be able to create a
more constructive incentive system if our
knowledge of the conditions that shape human
motivation were applied.

In this new social arrangement of a resource-
based economy, motivation and incentive will
be encouraged through recognition of, and
concern for, the needs of the individual. This
means providing the necessary environment,
educational facilities, nutrition, health care,
compassion, love, and security that all people
need.

For more information visit
www.thevenusproject.com
www.thezeitgeistmovement.com

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