swfchan: hobaley hophop.swf (info)

Text

İletişim Sorunu

 Konumlandırma

Değer Önerisi

İletişim Hedefi

Marka Kişiliği

Marka Mirası

Ne Söyleyeceğiz?

Hedef Kitle

İletişim Sorunu

Konumlandırma

Değer Önerisi

İletişim Hedefi

Marka Kişiliği

Marka Mirası

Ne Söyleyeceğiz?

Hedef Kitle

İletişim çabasının yeterli
olmaması dağıtım kanallarının
geniş olmaması sebebiyle
tüketicideki 'Lindt' algısı
berraklaşmamıştır.

Global marka imajına paralel
olarak, Türk hedef kitlenin
zihninde de
'premium çikolata'
olarak yer almak

Vaadimizden yola çıkarak,
tüketicimize 'elegantlık' ve
'lezzet gurmeliği' gibi
duygusal faydalar sunan bir
keyif markası olmak

Bütünleşik iletişim çabalarıyla,
A ve B SES gruplarında yer alan
tüketicilerin zihnindeki marka
farkındalığını %35'ten %75'e
çıkarmak

A, B SES grubu,
22,40 yaş arası, 'beyaz yakalı', edebiyat
ve spora meraklı, popüler kültürü
yakından takip eden, alışveriş
yapmayı seven, gezip eğlenmeye vakit
ayıran kadınlar

Mükemmeliyetçi
Seçkin
Gurme
Sofistike

Kökeni, çikolatalarıyla meşhur
İsviçre olan Lindt, "mükemmel
çikolata için mükemmel kakaoyu
kullanmayı" ilke edinen, global
ölçekte köklü bir marka

Lindt'in mükemmel
çikolatalarının tadını
ancak 'gurme' olanlar bilir.

ActionScript [AS1/AS2]

Frame 1
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Frame 5
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Frame 13
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Symbol 15 Button
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Symbol 16 Button
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Symbol 19 Button
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on (rollOver) {
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on (rollOut) {
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}
Symbol 20 MovieClip Frame 1
	stop();
Symbol 20 MovieClip Frame 2
	stop();
Symbol 21 Button
on (release) {
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}
on (rollOver) {
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}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 23 MovieClip Frame 1
	stop();
Symbol 23 MovieClip Frame 2
	stop();
Symbol 24 Button
on (release) {
	this._parent.info.gotoAndPlay(12);
}
on (rollOver) {
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}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 25 MovieClip Frame 1
	stop();
Symbol 25 MovieClip Frame 2
	stop();
Symbol 26 Button
on (release) {
	this._parent.info.gotoAndPlay(17);
}
on (rollOver) {
	this.gotoAndStop(2);
}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 27 MovieClip Frame 1
	stop();
Symbol 27 MovieClip Frame 2
	stop();
Symbol 29 Button
on (release) {
	this._parent.info.gotoAndPlay(22);
}
on (rollOver) {
	this.gotoAndStop(2);
}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 31 MovieClip Frame 1
	stop();
Symbol 31 MovieClip Frame 2
	stop();
Symbol 32 Button
on (release) {
	this._parent.info.gotoAndPlay(27);
}
on (rollOver) {
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}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 33 MovieClip Frame 1
	stop();
Symbol 33 MovieClip Frame 2
	stop();
Symbol 34 Button
on (release) {
	this._parent.info.gotoAndPlay(32);
}
on (rollOver) {
	this.gotoAndStop(2);
}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 35 MovieClip Frame 1
	stop();
Symbol 35 MovieClip Frame 2
	stop();
Symbol 36 Button
on (release) {
	this._parent.info.gotoAndPlay(37);
}
on (rollOver) {
	this.gotoAndStop(2);
}
on (rollOut) {
	this.gotoAndStop(1);
}
Symbol 37 MovieClip Frame 1
	stop();
Symbol 37 MovieClip Frame 2
	stop();
Symbol 74 MovieClip Frame 1
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Symbol 74 MovieClip Frame 6
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Symbol 74 MovieClip Frame 11
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Symbol 74 MovieClip Frame 16
	stop();
Symbol 74 MovieClip Frame 21
	stop();
Symbol 74 MovieClip Frame 26
	stop();
Symbol 74 MovieClip Frame 31
	stop();
Symbol 74 MovieClip Frame 36
	stop();
Symbol 74 MovieClip Frame 41
	stop();

Library Items

Symbol 1 Bitmap	Used by:2
Symbol 2 Graphic	Uses:1	Used by:Timeline
Symbol 3 Bitmap	Used by:4
Symbol 4 Graphic	Uses:3	Used by:Timeline
Symbol 5 Bitmap	Used by:6
Symbol 6 Graphic	Uses:5	Used by:Timeline
Symbol 7 Bitmap	Used by:8
Symbol 8 Graphic	Uses:7	Used by:Timeline
Symbol 9 Bitmap	Used by:10
Symbol 10 Graphic	Uses:9	Used by:Timeline
Symbol 11 Bitmap	Used by:12
Symbol 12 Graphic	Uses:11	Used by:15 16
Symbol 13 Bitmap	Used by:14
Symbol 14 Graphic	Uses:13	Used by:15 16
Symbol 15 Button	Uses:12 14	Used by:Timeline
Symbol 16 Button	Uses:12 14	Used by:Timeline
Symbol 17 Bitmap	Used by:18 22 28 30
Symbol 18 Graphic	Uses:17	Used by:19 20 21 23 24 25 26 27
Symbol 19 Button	Uses:18	Used by:20
Symbol 20 MovieClip	Uses:19 18	Used by:Timeline
Symbol 21 Button	Uses:18	Used by:23
Symbol 22 Graphic	Uses:17	Used by:23 25 27
Symbol 23 MovieClip	Uses:21 18 22	Used by:Timeline
Symbol 24 Button	Uses:18	Used by:25
Symbol 25 MovieClip	Uses:24 18 22	Used by:Timeline
Symbol 26 Button	Uses:18	Used by:27
Symbol 27 MovieClip	Uses:26 18 22	Used by:Timeline
Symbol 28 Graphic	Uses:17	Used by:29 31 32 33 34 35 36 37
Symbol 29 Button	Uses:28	Used by:31
Symbol 30 Graphic	Uses:17	Used by:31 33 35 37
Symbol 31 MovieClip	Uses:29 28 30	Used by:Timeline
Symbol 32 Button	Uses:28	Used by:33
Symbol 33 MovieClip	Uses:32 28 30	Used by:Timeline
Symbol 34 Button	Uses:28	Used by:35
Symbol 35 MovieClip	Uses:34 28 30	Used by:Timeline
Symbol 36 Button	Uses:28	Used by:37
Symbol 37 MovieClip	Uses:36 28 30	Used by:Timeline
Symbol 38 Font	Used by:39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 66 67 68 69 70 71 72 73
Symbol 39 EditableText	Uses:38	Used by:Timeline
Symbol 40 EditableText	Uses:38	Used by:Timeline
Symbol 41 EditableText	Uses:38	Used by:Timeline
Symbol 42 EditableText	Uses:38	Used by:Timeline
Symbol 43 EditableText	Uses:38	Used by:Timeline
Symbol 44 EditableText	Uses:38	Used by:Timeline
Symbol 45 EditableText	Uses:38	Used by:Timeline
Symbol 46 EditableText	Uses:38	Used by:Timeline
Symbol 47 Text	Uses:38	Used by:Timeline
Symbol 48 Text	Uses:38	Used by:Timeline
Symbol 49 Text	Uses:38	Used by:Timeline
Symbol 50 Text	Uses:38	Used by:Timeline
Symbol 51 Text	Uses:38	Used by:Timeline
Symbol 52 Text	Uses:38	Used by:Timeline
Symbol 53 Text	Uses:38	Used by:Timeline
Symbol 54 Text	Uses:38	Used by:Timeline
Symbol 55 Bitmap	Used by:57
Symbol 56 Bitmap	Used by:57
Symbol 57 Graphic	Uses:55 56	Used by:74
Symbol 58 Bitmap	Used by:59
Symbol 59 Graphic	Uses:58	Used by:74
Symbol 60 Bitmap	Used by:61
Symbol 61 Graphic	Uses:60	Used by:74
Symbol 62 Bitmap	Used by:63
Symbol 63 Graphic	Uses:62	Used by:74
Symbol 64 Bitmap	Used by:65
Symbol 65 Graphic	Uses:64	Used by:74
Symbol 66 Text	Uses:38	Used by:74
Symbol 67 Text	Uses:38	Used by:74
Symbol 68 Text	Uses:38	Used by:74
Symbol 69 Text	Uses:38	Used by:74
Symbol 70 Text	Uses:38	Used by:74
Symbol 71 Text	Uses:38	Used by:74
Symbol 72 Text	Uses:38	Used by:74
Symbol 73 Text	Uses:38	Used by:74
Symbol 74 MovieClip	Uses:57 59 61 63 65 66 67 68 69 70 71 72 73	Used by:Timeline

Instance Names

"iletisim sorunu"	Frame 7	Symbol 20 MovieClip
"markakonumlandirmasi"	Frame 7	Symbol 23 MovieClip
"degeronerisi"	Frame 7	Symbol 25 MovieClip
"iletisimhedefi"	Frame 7	Symbol 27 MovieClip
"KimiEtkileyecek"	Frame 7	Symbol 31 MovieClip
"Markakisiligi"	Frame 7	Symbol 33 MovieClip
"nesoyleyecegiz"	Frame 7	Symbol 35 MovieClip
"markamirasi"	Frame 7	Symbol 37 MovieClip
"iletisim sorunu"	Frame 12	Symbol 20 MovieClip
"markakonumlandirmasi"	Frame 12	Symbol 23 MovieClip
"degeronerisi"	Frame 12	Symbol 25 MovieClip
"iletisimhedefi"	Frame 12	Symbol 27 MovieClip
"KimiEtkileyecek"	Frame 12	Symbol 31 MovieClip
"Markakisiligi"	Frame 12	Symbol 33 MovieClip
"nesoyleyecegiz"	Frame 12	Symbol 35 MovieClip
"markamirasi"	Frame 12	Symbol 37 MovieClip
"info"	Frame 13	Symbol 74 MovieClip

Special Tags

FileAttributes (69)

Timeline Frame 1

Access local files only, Metadata not present, AS1/AS2.